Most transaction coordinators (TCs) know the basics of social media marketing: be clear about what you do and show up consistently. Those are important steps—but in a competitive real estate industry, clarity and consistency alone won’t fill your pipeline.

If you truly want to generate leads from social media, you’ll need to move from “posting” to positioning yourself as a valuable, go-to resource for agents. Here are three actions you can take to go beyond the basics and start seeing results:

1. Create Content That Solves Real Problems

Posting motivational quotes or “just listed/just sold” graphics won’t cut it. Agents follow people who help them save time, reduce stress, or grow their business.

• Share quick tips on handling compliance deadlines, organizing files, or staying in touch with clients post-closing.

• Post real-world examples (without sharing private details) of how you prevented a deal from falling apart.

• Use stories or short videos to show how your systems make an agent’s life easier.

Pro Tip: Before you post, ask yourself, “Does this solve a problem an agent has today?” If not, reframe it so it does.

2. Leverage Social Proof

Agents are more likely to hire you if they see that others already trust you. That’s where social proof comes in.

• Share testimonials from satisfied agents you’ve supported.

• Turn client wins into “mini case studies” on your feed. Example: “My agent client had three contracts going at once. By handling the paperwork, I gave her back 15 hours in a week to focus on clients and closings.”

• Highlight your expertise by posting about market trends that impact contracts or compliance.

Pro Tip: Even a single screenshot of a thank-you text from an agent can go further than a dozen generic posts.

3. Engage More Than You Post

Leads aren’t captured by broadcasting alone—they come from conversations.

• Comment on agents’ posts with thoughtful insights (not just “Congrats!”).

• Send direct messages when you see an opportunity to help—e.g., if an agent posts about being overwhelmed.

• Use polls and questions in stories to spark engagement and get a feel for what agents really need.

Pro Tip: Treat engagement like prospecting. Ten thoughtful interactions a day can do more for lead generation than ten new posts.

Final Thoughts

Clarity and consistency build the foundation, but they aren’t enough on their own. To truly generate leads through social media, transaction coordinators must position themselves as problem-solvers, showcase proof of their value, and actively engage with their audience.

By focusing on these three actions—problem-solving content, social proof, and meaningful engagement—you’ll not only increase your visibility but also attract the right agents who are ready to invest in your services.